Tweet Running From the English Again Are We?

April 06, 2022 Post a Comment

Twitter is a microblogging and social networking platform that encourages its audience to share posts (usually known equally Tweets) and appoint with other users. To go the virtually out of marketing campaigns on the platform, it's worthwhile to understand the Twitter statistics that make the network tick, how and why audiences use Twitter, and what's in shop for advertisers on Twitter in 2022.

Download the complete Digital 2022 written report —which includes online behavior data from 220 countries—to acquire where to focus your social marketing efforts and how to better target your audience.

General Twitter stats

1. Twitter's 2022 annual revenue stands at just over $5 billion

Non a pocket-sized number by any stretch of the imagination, Twitter's acquirement has increased by 37% YOY.

Twitter has lofty goals for the hereafter, and the company plans to set its revenue targets fifty-fifty college for 2023 to a massive $seven.5 billion.

2. The virtually popular Twitter account is @BarackObama

The former US President holds court with over 130,500,000 followers. Popular megastar Justin Bieber is the second most popular person on Twitter, followed by Katy Perry, Rhianna, and Cristiano Ronaldo.

3. YouTube is the nigh popular make account on Twitter

Okay, yes, we idea it might be @Twitter, but nope, information technology'south @YouTube with 73,900,000 followers.

The @Twitter handle is actually in third identify with 60,600,000 followers, and @CNNBRK (CNN Breaking News) takes second place with 61,800,000 followers, respectively.

iv. Twitter.com is the 9th about visited website globally

In 2021, twitter.com saw 2.4 billion sessions, with 620 1000000 of these unique. This shows that people come back to the Twitter website repeatedly.

It also tells us that not everyone uses the Twitter app on their mobile device or tablet, which is something to proceed in mind when you're optimizing your campaigns.

five. Twitter is the world'south 7th favorite social media platform

The site ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults anile xvi-64.

WhatsApp is the most popular social media platform, followed past Instagram and Facebook.

Source: Hootsuite's 2022 Digital Trends Report

Twitter user stats

6. Twitter's user count is expected to grow upwards of 329 million in 2022

In 2020, eMarketer predicted that Twitter would see a 2.eight% growth, but the pandemic inverse everything. So in October, they revised their 2022 forecast to a growth of viii.iv%—a considerable increase from their original forecast.

Fast-frontwards to 2022, and eMarketer predicts that the number of Twitter users will abound by 2% and then continue on a slight down trend and hit one.8% growth in 2023 and ane.6% in 2024.

7. One quarter of US adults use Twitter

This level of usage is like to WhatsApp and Snapchat. In comparison, 40% of United states of america adults surveyed past Pew Research Center say they apply Instagram, and 21% use TikTok.

eight. thirty% of Twitter'south audience are women

The microblogging site is clearly favored more than with men, who brand up the majority (70%) of its users.

These demographics are essential to sympathize as they'll help you lot create more specific and highly targeted marketing campaigns.

For case, if yous're a women'southward mode brand, spending your advertisement dollars on Twitter might not be the best channel given the lower demographic of female person users.

9. 42% of Twitter users have a college education

Twitter has the 2d-highest educated user base in America. 33% of Twitter'southward audition have some college, and 25% are in the high school or less cohort.

The near educated audition on social media is LinkedIn, with 56% of respondents saying they have a college instruction.

10. Twitter is i of the almost liberal social media platforms

When it comes to democrats and republicans, Twitter leans more than towards the left. 65% of the platform's user base of operations identifies equally or leans toward democrat. Twitter is merely beaten by Reddit, whose audience is well-nigh eighty% democrat.

The platform with the largest volume of republicans was Facebook, with 46% of the social media platform'due south audition leaning or identifying with the republican ideology.

Source: Pew Research

11. Just 0.ii% of Twitter's audience are exclusive to the platform

Near all Twitter users also become their social media needs met with other platforms. 83.7% as well use Facebook, eighty.ane% use YouTube, and 87.vi% are on Instagram.

12. Twitter users generally have a higher income

85% of Twitter's audience earn more than $xxx,000 and 34% earn $75,000 or higher up. This signals that effectually a tertiary of the platform's audition has loftier spending power, so think to consider this when you lot're crafting your campaigns and content.

Source: Pew Inquiry

13. After Twitter banned Donald Trump, the platform'due south user base jumped by 21%

According to enquiry by Edison, earlier the ban, 43% of US adults anile 18 or to a higher place said they apply Twitter. However, after the social networking site disqualified then-President Donald Trump on January 8th, 2021, 52% of the same cohort said they use Twitter.

Twitter usage stats

fourteen. 25% of U.S developed Twitter users account for 97% of all U.Southward Tweets

This means that around a quarter of Twitter'south user base of operations accounts for nearly 100% of the platform's content, which is kind of mind-blowing when y'all retrieve nearly information technology!

This statistic besides shows that the core user base on Twitter is highly active and engaged with the platform.

Source: Pew Inquiry Eye

15. The average user spends 5.1 hours a calendar month on Twitter

A little over v hours is more than Snapchat (3 hours per month) and Messenger (iii hours per month). The social media platform with the highest time spent was YouTube, with adults spending a massive 23.7 hours per month consuming video content on the aqueduct.

xvi. One-fifth of Twitter users under 30 visits the site likewise ofttimes to continue track

Nosotros've all been there. You're head down at work, and then before you know it, your cell telephone is in hand, or you've clicked onto Twitter.com on your desktop for a leisurely scroll. For marketers, this signals that the under xxx crowds are active, frequent users of the platform, and you should plan campaigns that attract and engage this demographic.

17. Nigh half of Twitter's audition consumes news regularly on the platform

With world news coming in thick and fast nowadays, it'south perhaps non surprising that many Americans are looking to get their news exterior of regular outlets.

Source: Pew Enquiry Eye

For brands, this could mean publishing timely, accurate news stories to compete and marshal with how the Twitter audition uses the platform.

18. 46% of Twitter users say that using the platform has helped them to understand world events

And 30% of people said that Twitter has fabricated them more politically aware. But, on the flip side, 33% of those surveyed said that the site hosts inaccurate information, and 53% recall that misleading information is a continual major problem on the site.

For marketers, this goes back to trust. You'll need to ensure that the Tweets you send are accurate and use the platform to position your make or company equally a trusted resources.

Twitter for business stats

19. 16% of net users aged 16-64 use Twitter for make enquiry

Around the same number of people also utilize instant messaging and live chatbots to conduct enquiry online.

For marketers, this ways that you need to keep your brand account upward to date. Of course, not everyone needs to post v or half-dozen times a day, but if audiences are searching for brands online and scoping them out, it'll help your credibility if your account is active and regularly posting valuable content.

xx. 54% of Twitter'due south audience are more likely to purchase new products

Something to consider when y'all're crafting a Twitter ad strategy is how tin can you make this product or service something people will instantaneously buy?

21. Hop on Twitter spaces to drive sales volume (yeah, really!)

If yous're a brand looking to make waves on Twitter, get involved with Twitter Spaces, Twitter's Clubhouse alternative. Twitter says that "merely a 10% ascension in chat has led upwardly to a 3% increment in sales volume".

Then why not incorporate hosting a Twitter Spaces chat and build a community to help bulldoze sales?

Twitter advertising stats

22. Ads on Twitter get into people'south heads

26% of people spend more than fourth dimension looking at ads on Twitter vs. other leading platforms. Does this mean that ads on Twitter come across every bit organic posts and people aren't enlightened they're reading an ad?

Something to test in your Twitter marketing strategy.

23. People will spend vi-minutes per day on Twitter in 2022

Time is short, people! Then count this as your alert that your creative on Twitter needs to stand out and get noticed by your audience as they're scrolling through the app.

24. Twitter's CPM is the lowest out of all the major platforms

Running ads on Twitter is adequately cheap and won't destroy your advertisement budget. The average CPM is $half-dozen.46. That'due south 78% lower than Pinterest's, which is $30.00 CPM.

25. Advertising revenue on Twitter exceed $one.41 billion, an increment of 22% YOY

More people are turning to run ads on Twitter, and this number is expected to continually increase in 2022.

Perhaps information technology'south fourth dimension to get in on the Twitter advertising action before the space becomes overly saturated or audiences become allowed to Twitter ads.

26. Monetizable daily agile users (mDAU) grew past 13% to 217 million in Q4 2021

At that place are 217 meg monetizable daily active users on Twitter. And this number is only set to increase in 2022 as the company emphasizes performance advertising across the platform'south user base of operations.

27. 38 million of the mDAUs came from the U.s.

Americans seriously honey Twitter. The one thousand ol' Usa is where Twitter is the most popular, with over 77 one thousand thousand users across the country.

Twitter'southward fandom is closely followed by Japan and Bharat, with 58 and 24 million people logging into the platform.

28. Twitter is more popular with millennials than Gen-Z

In 2022, Millennials will be aged 26-41, so craft your creative carefully and ensure it'due south aligned with the interests and needs of this historic period grouping.

29. Twitter ads attain 5.viii% of the world population over age 13

This isn't the highest effigy, but it's super important to recollect that Twitter is a relatively niche platform and that v.eight% of people could well be your engaged target audience, depending on your business organization.

30. Twitter's First View characteristic increases video viewing fourth dimension by 1.4x

Twitter is always looking to innovate and launch new production features. One of their most impactful tools is Beginning View, which shows your Twitter video ad to audiences when they first log in and begin their browsing session.

This is prime real estate for marketers and advertisers to ensure that your audition engages with your video content. For instance, according to Twitter themselves, one make ran a First View entrada during a global sporting issue to coincide with a TV advertising campaign and saw a 22% increase in reach on the platform.

Twitter publishing stats

31. There are over 500 meg Tweets sent per twenty-four hour period

Cleaved down even farther, that equals 6,000 Tweets per second, 350,000 Tweets per minute, and around 200 billion Tweets per year.

32. People Tweet about soccer more than whatsoever other sport

70% of Twitter users said they regularly scout, follow, or are interested in soccer, and with the FIFA World Loving cup coming up in tardily 2022, the world will be in a "football game-frenzy." So at present really is the time to learn the difference betwixt Alexander-Arnold and Zinedine Zidane.

Marketers need to have their finger on the pulse and program campaigns that fit around the World Cup and take advantage of the conversations and engagement that'll be happening in November and December.

33. 77% of Twitter users feel more than positive about brands that are community and society focused

During the COVID-nineteen global pandemic, customs mattered more than ever, and consumers noticed. For brands, this ways showcasing your bear on on the world and what yous're doing to back up local and global communities.

Save time managing your Twitter presence by using Hootsuite to schedule Tweets (including video Tweets), reply to comments and DMs, and monitor key operation stats. Try it free today.

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Source: https://blog.hootsuite.com/twitter-statistics/